Chad Barretta
Senior web developerCalifornia, USA

Design-minded.
Systems-focused.

I build thoughtful interfaces and the WordPress systems behind them. From custom plugins to complex commerce, I connect the details that make a website work.

Explore my work Connect on LinkedIn (opens in a new tab)

CurrentlySenior Web Developer at Digital Ink

WordPressWooCommerceIntegrations

01 / Selected work

Built at
Digital Ink.

A selection of websites and tools I developed at Digital Ink, working alongside the design and strategy team.

Website preview of Baya

Hospitality / Interactive storytelling

Baya

A responsive hospitality website that brings a nature-focused retreat to life through imagery, pacing, and interaction.

  • WordPress
  • GSAP
  • Swiper
My contribution to Baya

Project context

Baya needed a digital experience for a retreat that was still taking shape, using its existing brand assets and concept imagery.

My development work

I developed the responsive website and its interactive behavior, including scroll-driven text and sliders. The implementation follows distinct mobile and desktop layouts while keeping the content manageable as the brand grows.

Live site: Baya (opens in a new tab) Digital Ink case study: Baya (opens in a new tab)
Website preview of Pikus

Architecture / Project portfolio

Pikus

A visually led WordPress website for architectural concrete, with flexible project content and considered interactions.

  • WordPress
  • Responsive development
  • Content management
My contribution to Pikus

Project context

The website needed to reflect the sculptural, design-focused nature of Pikus’ work and support an expanding project portfolio.

My development work

My role was website development: translating the team’s visual direction into responsive pages, project presentations, and interaction behavior. The content structure supports new projects without requiring each page to be built from scratch.

Live site: Pikus (opens in a new tab) Digital Ink case study: Pikus (opens in a new tab)
Website preview of MyGovCost

Interactive tool / Data visualization

MyGovCost

An interactive calculator that turns user inputs and an economic model into personalized, visual results.

  • JavaScript
  • Custom calculations
  • Data visualization
My contribution to MyGovCost

Project context

The challenge was presenting a detailed economic model through an interface that people could explore without specialist knowledge.

My development work

I developed the calculator experience, connecting user inputs to personalized results and interactive data displays. The work brings together calculation logic, responsive presentation, and progressive disclosure of supporting information.

Live site: MyGovCost (opens in a new tab) Digital Ink case study: MyGovCost (opens in a new tab)
Website preview of Independent Institute

Publishing / Content migration & commerce

Independent Institute

A unified publishing website connecting research, authors, books, and subscriptions through structured content and filtering.

  • WordPress
  • Content migration
  • WooCommerce
My contribution to Independent Institute

Project context

Decades of research and publication content needed to move into a consistent platform with useful organization and discovery tools.

My development work

My development work spans content models, migration, custom filtering, and commerce. I also worked on WooCommerce book purchasing, journal issue selection, subscriptions, and access rules that connect a reader’s purchase to the content they can view.

Live site: Independent Institute (opens in a new tab) Digital Ink case study: Independent Institute (opens in a new tab)
Website preview of Lamson

Ecommerce / Product discovery

Lamson

A WooCommerce storefront combining the brand’s product presentation with more useful filters and variation behavior.

  • WooCommerce
  • FacetWP
  • Variation logic
My contribution to Lamson

Project context

The storefront needed to express Lamson’s updated identity while helping shoppers navigate products and available variations.

My development work

I developed the storefront and its custom product-discovery behavior. Selected colors and materials can drive variation imagery, while swatches and purchase controls account for unique variations, additional options, and stock availability.

Live site: Lamson (opens in a new tab) Digital Ink case study: Lamson (opens in a new tab)
Website preview of Mirren Help Scout

Knowledge base / Platform customization

Mirren Help Scout

A customized Help Scout knowledge base that gives Mirren’s support resources a consistent branded presentation.

  • Help Scout Docs
  • HTML & CSS
  • Platform customization
My contribution to Mirren Help Scout

Project context

Mirren needed its growing support library to feel like part of its own website rather than a disconnected third-party tool.

My development work

My role was implementing the customized Help Scout presentation, bringing the team’s branded interface to the platform. The development focuses on responsive styling, navigation, and consistent treatment of categories and articles.

Live site: Mirren Help Scout (opens in a new tab) Digital Ink case study: Mirren Help Scout (opens in a new tab)

Website development: Chad Barretta.
Project imagery and case studies: Digital Ink (opens in a new tab).

More work at Digital Ink (opens in a new tab)

02 / What I bring

From the interface
to the integration.

01

Front-end craft

Responsive layouts, thoughtful interaction, and a designer’s attention to hierarchy, spacing, and usability.

HTML · CSS · JavaScript · GSAP · Swiper

02

WordPress engineering

Custom plugins, theme extensions, and content models that reflect how a business actually operates.

PHP · ACF · WooCommerce · MemberPress

03

Connected systems

APIs, webhooks, and background processing with batching, retries, and logging built into the workflow.

REST APIs · Action Scheduler · MySQL

04

Production problem-solving

Trace the behavior, find the cause, and make the fix maintainable—from performance issues to legacy code.

Debugging · Performance · Documentation

03 / A little background

A designer’s eye.
A developer’s curiosity.

My path into development started with graphic design. That still shapes how I build.

I care about the visible details—the layout, the interaction, the way content reads—and the less visible ones: a pricing rule, a membership relationship, an API update that needs to arrive reliably.

Today, I’m a Senior Web Developer at Digital Ink, working across a portfolio of more than 25 client sites. My work spans WordPress and WooCommerce development, custom integrations, and production support.

I earned a B.A. in Graphic Design, with a minor in Art, from Concordia University Irvine.

8+Years building for the web
25+Client sites in my current role
2022 — Present

Senior Web Developer

Digital Ink

2019 — 2022

WordPress Developer

Freelance

2019

Web Developer

Cowboy Lifestyle Network

2018 — 2019

Web Designer / Developer

Modality LLC

04 / Get in touch

Let’s build
something thoughtful.

Find me on LinkedIn (opens in a new tab)